Tag: Group

MSM Group employees made a powerful debut in the global charity run “Wings for Life World Run”, an international race organized annually by Red Bull, with an impressive team of 109 participants at the starting line. The Wings for Life World Run raises funds for spinal cord injury research, with 100% of entry fees and donations going directly to the Wings for Life foundation.

Together, MSM runners covered a total of 523.4 km, placing 367th out of 9,997 teams worldwide—an outstanding Top 5% finish. We also ranked #140 globally in the number of participants using the official app, which is a proud achievement for our team.

Through our collective effort, we raised a total of €1,073 in donations. It was a true highlight to run alongside teammates from Sweden, Germany, Italy, Singapore, and Ukraine—showcasing our strong international spirit.

On a global scale, the “Wings for Life World Run” set a new record with 310,719 participants. Each runner covered an average of 12.4 km, totaling 3.85 million kilometers run—equivalent to circling the Earth 64 times! The event raised approximately USD 9.7 million, with 100% of the proceeds going directly to spinal cord injury research.

Supporting long-term projects that contribute meaningfully to the well-being of society, children’s rights, and educational development is a core goal of our social responsibility mission.

MSM Group has been supporting and collaborating long-term with the Shambala2056 Project since 2021. The project aims to create a greener environment by planting trees in areas with high desertification rate in Gobi region. Within the scope of the project, forests are being cultivated in Erdene soum of Dornogovi province — an area affected by soil degradation and desertification. MSM Group has sponsored the planting and maintenance of 286 trees in the forest.

As a result of these planted trees, a total of 266.96 tons of carbon dioxide was processed and absorbed in 2024, generating 568.01 tons of biomass, which contributes to improving the soil structure of the region.

Continuing to implement our social responsibility goals, we are committed to supporting projects that make a tangible, long-term contribution to social well-being and environmental development.

As part of its corporate social responsibility efforts, MSM Group has donated essential hand tools and equipment to the Design and Technology class of School No. 63 in Ulaanbaatar.

School No. 63 provides secondary education and specialized services such as rehabilitation, therapy, and development programs for students with special needs. The school’s Design and Technology class plays a vital role in nurturing students’ engineering and technical thinking, offering them access to technological education and vocational training. MSM Group has provided the necessary tools and equipment to enhance student participation, accessibility, and productivity in these lessons.

Supporting long-term projects that contribute meaningfully to the well-being of society, children’s rights, and educational development is a core goal of our social responsibility mission.

MSM Group had the distinct pleasure of hosting Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to Mongolia Shen Minjuan and her esteemed team.

The discussions centered around strengthening trade relations and exploring new opportunities in renewable energy and agriculture, two key sectors with immense potential for growth and cooperation between our nations.

As a company deeply engaged in fostering international trade and investment, MSM Group plays a vital role in the automotive, infrastructure development, and consumer products sectors through our partnerships with leading Chinese brands, including the leading electric vehicle manufacturer BYD, industrial equipment manufacturer SANY Group, and Long Dai Fine Wine. These collaborations contribute significantly to Mongolia’s economic development, introducing cutting-edge technologies, sustainable solutions, and high-quality consumer goods to the market.

We highly value our ongoing cooperation with the Chinese Embassy and our Chinese business partners and look forward to further strengthening these relationships in the coming year. As we step into the Year of the Snake, we embrace new opportunities for growth, innovation, and shared success. 

As part of our commitment to the Sustainable Development Goals, MSM Group focuses on reducing waste generated from our operations and ensuring that all recyclable materials and industrial special waste are delivered to certified recycling companies to prevent soil contamination.

In 2024, we successfully delivered the following waste to recycling companies:
• 234 kg of plastic and cans
• 75 kg of electronic waste
• 24.9 tons of waste oil
• 9.6 tons of chemical bags and sacks
• 40.2 tons of chemical waste
And other waste materials.

MSM Group actively supports long-term projects and programs that make a tangible contribution to society, particularly in the areas of health, environmental protection, and children’s education, as part of our corporate social responsibility efforts.

MSM Betastar, a subsidiary of MSM Group, and Lotte Chilsung officially signed a Partnership Agreement, marking a significant milestone in expanding the distribution of premium Korean beverages in Mongolia.

Lotte Chilsung Beverages, headquartered in South Korea, is one of the largest beverage companies in Asia, with an annual sales revenue exceeding 4.3 trillion KRW. Since its establishment in 1950, the company has been a pioneer in the beverage industry, offering a diverse portfolio of products, including soft drinks, juices, bottled water, and alcoholic beverages. Among its most renowned brands is Chum Churum, a widely popular soju recognized for its smooth taste and innovative flavors.

Under this partnership, MSM Group will take on the exclusive distribution of Chum Churum Original, Chum Churum Soonhari, and Chum Churum Searo Soju starting in April 2025. This collaboration will further strengthen MSM Group’s leadership in the spirits and wine market by bringing globally recognized Korean soju brands to a broader audience. By leveraging MSM Group’s extensive distribution network and market expertise, this partnership aims to meet the growing consumer demand for premium Korean spirits while enhancing the availability and visibility of Lotte Chilsung’s products in new and existing markets.

Mark Gabel, the CEO of MSM Group, has been awarded the Order of the Polar Star, one of the highest national awards of Mongolia. The award was presented by the Acting State Secretary of the Ministry of Road and Transport Mr. Bolor-Erdene Baasanjav on 21 February in Ulaanbaatar, and serves as a recognition of MSM Group’s significant contributions to the country’s economic progress.

MSM Group operates across three main sectors: Automotive, Beverage, and Industrial. Since its establishment in 1998, the company has played a pivotal role in introducing premium international brands to the Mongolian market, significantly shaping the landscape of its respective industries. With a dedicated workforce of over 750 employees, MSM Group manages a wide range of facilities, including showrooms, service centers, warehouses, and sales centers in Ulaanbaatar. In addition, the company has a strong presence in Umnugovi province and other regions across the country.

MSM Automotive officially represents globally renowned automotive brands in Mongolia, including Mercedes-Benz, Jeep, INEOS, Ram, Ford, BYD, and Fuso, and offers over 40 models to meet the diverse needs of the Mongolian market. MSM Group has been a leader in innovation in Mongolia, particularly in the electric vehicle (EV) market. As the first distributor to introduce electric vehicles, MSM Group continues to lead the charge in sustainable automotive solutions. Through its partnership with BYD, MSM Automotive is not only offering environmentally friendly alternatives to traditional vehicles but is also shaping the future of transportation in Mongolia. MSM Betastar, a subsidiary of MSM Group in the beverage sector, officially represents over 90 beverage brands, providing more than 260 products to consumers across the country. MSM Industrial provides comprehensive services in the mining, industrial, agricultural equipment sectors, including rental, maintenance, and represents over 50 industrial brands in these industries. Also, MSM Industrial plays a vital role in improving the safety and productivity of the mining sector in Mongolia by providing state-of-the-art mining equipment, tools, and maintenance services.

In 2024, MSM Group contributed 97 billion MNT in taxes to the national budget and previously was recognized as one of the top 10 taxpayers in the Large Segment by the Mongolian Tax Authority, with a Business Scoring ‘A’ rating, underscoring its commitment to the growth and stability of Mongolia’s economy.

As MSM Group continues to expand its operations and contribute to the economic development of Mongolia, the company remains equally dedicated to the growth and development of its employees. The ongoing success of MSM Group means more opportunities for employees to advance their careers and enhance their skills. By providing an environment that nurtures both personal and professional development, MSM Group ensures that its employees are not only part of the company’s journey but also benefit from the experience and knowledge gained along the way.

Mark Gabel’s vision, leadership, knowledge and experience have played a significant role in MSM Group’s remarkable growth and success. Under Mark Gabel’s leadership, MSM Group continues to make valuable contributions to the development of Mongolia. This award is a testament to his and MSM Group’s significant impact on both the country’s economy and the growth of the company’s operations.

MSM Group remains committed to upholding the highest standards of excellence and contributing positively to the economy and society of Mongolia.

The Order of the Polar Star was created in 1936. It is awarded to Mongolians and foreigners for their services to Mongolia.

MSM Group received His Excellency Mr. Richard Buangan, Ambassador of the United States to Mongolia, and his Economic Team, reinforcing the good relations between the two organizations.

During the visit, the MSM Group leadership team shared exciting developments ahead. As 2025 begins, MSM Group is expanding investment opportunities, strengthening international relations and driving innovation. We are proud to contribute to US trade with our MSM Automotive‘s Ford, Jeep, Ram, MSM Betastar‘s Jack Daniel’s, MSM Industrial‘s John Deere and Terex Corporation businesses. MSM Group would be keen to strengthen dialogue to further enhance trade and cooperation among the US, Mongolia and Central Asia.

In line with strategic goals, MSM Group is also prioritizing technical training, expanding the captive business and strengthening customer relationships in Darkhan-Uul & Umnugovi Region. A major milestone for 2025 will be the completion of a new service workshop and warehouse in Khanbogd. As Mongolia-US trade continues to grow, MSM Group remains a key exclusive distributor of leading American brands.

We sincerely thank the Ambassador and the U.S. Embassy in Ulaanbaatar, Mongolia for the productive discussions that underscored the significance of our partnership and our mutual dedication to boosting trade and investment between our two countries.