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MSM Group, in collaboration with Germany’s renowned Paulaner brand, is bringing the world’s most famous beer festival, Oktoberfest, to Mongolia for the very first time.
The event will take place in the heart of Ulaanbaatar, at the ASA Arena outdoor grounds, and will run for a full week from August 27 to September 2, 2025. Guests will be welcomed with an authentic Bavarian atmosphere, live music, delicious food, and freshly brewed beer.
Festival highlights include:
- A live performance by a Bavarian band from Munich
- Fresh Paulaner beer imported from Germany
- Traditional Bavarian dishes, snacks, pretzels, German sausages, and more
This year, Mongolia’s own Chinggis brand, with its 28-year history, will also join as an official partner of Paulaner Oktoberfest.
Paulaner – The True Taste of Munich
Founded in 1634 by monks of the Paulaner order in Munich, Paulaner beer has been perfecting the art of brewing for nearly 400 years. Brewed in accordance with Bavaria’s famous 1516 Reinheitsgebot (Purity Law), Paulaner uses only four ingredients: water, wheat, barley, and yeast, ensuring a pure beer with no additives.
The History of Oktoberfest
Oktoberfest began in 1810 as a celebration of the royal wedding between Crown Prince Ludwig of Bavaria and Princess Therese. Over time, it has grown into the world’s largest beer festival, attracting more than six million visitors each year. Featuring traditional costumes, live music, hearty Bavarian food, and an unmatched festive atmosphere, Oktoberfest draws people from all over the globe. Now you, too, can experience the spirit of this legendary festival right here in Mongolia.
Tickets Now Available
🎟 Paulaner Oktoberfest 2025 tickets are now on sale!
📅 Dates: August 27 – September 2, 2025
📍 Venue: ASA Circus outdoor grounds
🎫 Tickets: https://www.portal.mn/
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Gentleman’s Cut Bourbon Whiskey
Gentleman’s Cut Kentucky Straight Bourbon whiskey, produced by American professional basketball player, Olympic gold medalist, four-time NBA champion, and two-time MVP Stephen Curry, is officially distributed to the Mongolian market by “MSM Betastar” LLC.
Stephen Curry’s signed The Gentleman’s Cut whiskey is currently valued at a market price of 12,000,000 MNT, was awarded to a lucky winner from among all MSM Betastar application customers on January 24, 2024.
Through the Giveaway draw, MSM Betastar application customer T. Mungunsuvd was selected as the winner and became the owner of the Molten brands “Paris 2024 Summer Olympics” B7G5000 basketball and the “Stephen Curry’s signed Gentleman’s Cut whiskey.”
T. Mungunsuvd, congratulations to you!
“Good choice for Good moments”
MSM Betastar LLC, 2025
Gentleman’s Cut Kentucky Straight Bourbon whiskey, produced by American professional basketball player, Olympic gold medalist, four-time NBA champion, and two-time MVP Stephen Curry, is officially distributed to the Mongolian market by “MSM Betastar” LLC.
We are announcing a GIVEAWAY for all our customers to win the only one existing Gentleman’s Cut Kentucky Straight Bourbon whiskey in Mongolia, with Stephen Curry’s signature on it, and a market value of 12,000,000₮ by now.
How to participate the Giveaway?
- Download and register for the MSM Betastar delivery app.
- Collecting 1 point for every purchase of 500,000₮ or more within the Giveaway period.
📲Download the MSM BETASTAR delivery app
Only one winner who meets the above conditions will become the owner of Stephen Curry’s signed Gentleman’s Cut whiskey worth 12,000,000₮.
Giveaway duration: until 2025.01.22.
The winner will be announced on: 2025.01.24.
For more information, contact Messenger chat or 7718-1111.
Good luck to you all!
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Ordered, Delivered.
“MSM Betastar” LLC, official distributor of over 180 world-renowned premium beverage brands, including Moёt & Chandon, Hennessy, Jack Daniel’s, Johnnie Walker, Glenmorangie, and Santa Margherita and many others offered by widest selection and biggest liquor store “SOUR” and Betastar delivery application.
Customers can also order their any desired beverages through the website and have them delivered.
You can find detailed information about the history, tasting notes, and consuming instructions of the any beverage products on the website and the delivery application.
Click here to order throught the website.
“Good choice for Good moments”
“MSM Betastar” LLC is the official distributor of Flor de Caña, the world’s finest rum and a leader in sustainable growth practices. Under the Flor de Caña brand, the “Sustainable Cocktail Challenge,” an international bartender competition, was officially organized in Mongolia for the third time by MSM Betastar LLC.
Mongolia’s two-time champion bartender, D. Nomunbileg, successfully participated in the “Regional Grand Finals” held in Chengdu, People’s Republic of China, where she presented her original cocktail to the world.
MAKE FUTURE MORE GREEN TOGETHER!💚
MSM Betastar LLC. 2024
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