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Vecchia Romagna

Since the beginning of the 18th century, in France, the Bouton family has dedicated itself to the noble art of distillation, enriching with formulas and secrets a precious notebook destined to be handed down from generation to generation: the Bouton Recipe Book.

The success of their spirits was such that they earned the title of suppliers to the imperial house of Napoleon I. With the fall of the regime, the most talented of the heirs, Jean Bouton, decides to undertake a long journey to Italy, bringing with him the famous family recipe book.

More than a hundred years later, in 1939, the company chose to enhance the Italian personality of the product and renamed it Vecchia Romagna Buton Brandy.

In 1999 the company was acquired by Gruppo Montenegro which, through the commercial success and the renovation of the historic production plant, gave new life to the business, making it a flagship of the Italian liquor industry.

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VOLCAN DE MI TIERRA

The History of Tequila
The Aztecs first used the agave plant to make a drink called pulque. This drink was made by fermenting the sap of the agave plant, and it was used for religious and ceremonial purposes. When the Spanish conquistadors arrived in Mexico, they began to make their own version of pulque, which they called mezcal. Mezcal was made with the same agave sap, but it was distilled, and it quickly became popular among the Spanish settlers.
Tequila was first produced in the 16th century in the town of Tequila, which is located in the state of Jalisco. The first tequila distillery was built by the Marquis of Altamira. Tequila was originally made with a type of agave known as Blue Weber Agave (agave azul). This variety of agave is still used to make tequila today.

How is Tequila Crafted
Tequila is a distilled beverage made from the blue agave plant. The drink is typically composed of 40% – 60% alcohol by volume (80 – 120 proof) and is made in Mexico. Tequila is made from the heart of the agave plant, which is called the piña. The piña is roasted above-ground in an oven and then shredded or grounded into a pulp. Then, the pulp is mixed with water and yeast and fermented in large vats for two to three weeks. After fermentation, the mixture is distilled two or three times to produce the final product.

NEW PRODUCT | VOLCAN DE MI TIERRA
BEFORE TEQUILA WAS A DRINK IT WAS A VOLCANO

Volcan de mi tierra’s true beginnings date back over 200,000 years, when the “tequila” volcano erupted, and nourished the soil of the jalisco region in Mexico.

Volcan de mi tierra, which translates into “land of the volcano”, embodies a celebration of provenance and legacy.
Volcan de mi tierra harmonizes 300 years of passion and entrepreneurship, joining the gallardo family’s heritage and deep mexican roots with moët hennessy’s commitment to craftsmanship and savoir faire.

BLANCO
CRISP FLAVORS FROM THE HEART OF THE AGAVE.
Volcan de mi tierra blanco blends the herbal, citrus and spicy indicative of the lowlands with fruity notes like cherry and pear from the highlands. Its taste combines sweet agave notes with delicate hints of grapefruit and a touch of black pepper spice, resulting in a well-balanced finish.

CRISTALINO
AGED TEQUILA WITH AN UNPRECEDENTED COMPLEXITY.
We pushed the boundaries of aging tequila by blending añejo and extra-añejo. Then we removed the color and the most prominent wooden notes to keep the crisp flavor of the agave.
Volcan de mi tierra cristalino is a fusion of tobacco, dried fruits, chocolate, caramel, vanilla, and cooked agave aromas in this unique and elegant style.
It unveils, its best aromas sipped neat or savored chilled on the rocks.

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White Claw Hard Seltzer

THE NEW WAVE OF REFRESHMENT
Sparkling water with alcohol and a hint of natural flavours

What is hard seltzer?
Seltzer water is carbonated water that contains no CO2 but is infused with less alcohol, making HARD SELTZER an alcohol-containing beverage.
Hard Seltzer, or hard sparkling water (carbonated water with alcohol), is a low-calorie drink popular among health-conscious individuals, especially in the U.S. It contains fewer carbohydrates, and its alcohol content is lower compared to other types of alcoholic beverages. HARD SELTZER’s alcohol content typically ranges between 4-5%, much lower than most alcoholic beverages.


In 1993, Australia’s Two Dogs introduced an alcoholic lemon-flavored drink that was marketed as refreshing and low in sugar. This was followed by brands like Hooper’s Hooch, Mike’s Hard Lemonade, which became popular.

White Claw Hard Seltzer is gluten-free, with natural flavors, containing very few calories and less sugar. One serving contains only 2 grams of sugar, making it a light and refreshing choice for health-conscious consumers.
If you are seeking a healthier beverage choice, White Claw Hard Seltzer is the ideal option for you.

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Jack Daniel’s & McLaren Official Partship

McLAREN RACING AND JACK DANIEL’S ANNOUNCE LIMITED EDITION TENNESSEE WHISKEY BOTTLE

LIMITED EDITION BOTTLE
The limited edition bottle features McLaren’s distinctive papaya colourway, and a customised label and packaging.

In celebration of Jack Daniel’s partnership with McLaren Formula 1 team, fans now have the opportunity to own a piece of brand history – in a bottle. This limited edition bottle design for Jack Daniel’s Tennessee Whiskey commemorates the two pioneering founders behind each of these iconic brands – Mr. Jack Daniel himself and Bruce McLaren.
This limited edition bottle will be available in select Formula 1 race cities across the globe as early as May 2023

The two brands use the partnership to celebrate their rich histories, shared ambition to innovate, and to provide exciting and unique activations for their fans. To mark the 2023 Australian Grand Prix, Jack Daniel’s launched the Papaya Pit-Stop, a cocktail inspired by the McLaren F1 Team, at a renowned Melbourne rooftop bar.

BRINGING TWO ICONIC BRANDS TOGETHER
Jack Daniel’s and McLaren Racing announced a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1 Team beginning in 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and will enter Formula 1 for the first time with McLaren to evolve its global presence and reach new consumers.

McLaren & Jack Daniel’s
Official 2023 Partship.

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MSM Group announces majority sale to Jebsen & Jessen Group

This strategic sale will enhance Jebsen & Jessen’s geographic expansion, strengthen its distribution capabilities and networks while securing MSM’s long term growth and future development in Mongolia.

Agricultural and Beverage Conglomerate, MSM Group today announces the sale of a majority stake to Jebsen & Jessen Group thereby securing a continuously growing future for the company and its employees.

As one of the leading conglomerates in Mongolia, MSM Group spans multiple sectors and since 1998, has been playing a pivotal role in introducing premium international brands to the Mongolian market; it remains the sole distributor and partner for more than 50 of these brands in the country today. With over 650 employees, MSM Group operates showrooms, workshops, warehousing facilities and sales outlets in the central area of the capital city Ulaanbaatar, as well as South Gobi and other areas of Mongolia.

Founders and primary shareholders Laurenz Melchers and David Reiner, along with their equity partner Mongolian Opportunities Fund, are excited with this announcement.

This acquisition brings together the technological know-how and strength of two family businesses serving complementary markets. Both groups are no stranger to each other, sharing not only historical family business connections, but also distribution agreements with MSM having served as a distributor of Jebsen & Jessen Group’s industrial products in Mongolia for over a decade.

Securing a strong future for MSM and its employees

For nearly 30 years, the founders built a future for MSM by funding its expansion with continuous re-investments into the fast-paced growth opportunities of Mongolia. They are fully aware of their responsibility towards Mongolia, the business and, especially, its employees.

As such, in preparation for this day, they ensured that an exceptional management team was set-up and given the opportunity to independently run the day-to-day management of the business with great success.

In order to guarantee that MSM continued to thrive for many decades to come, they made the difficult decision to search for a family business with shared values and long-term history but also the capital strength and international presence, to take over the reins at MSM.

It has taken some time to find the right partner and it is therefore a sad and a happy moment for the two Founders to make this announcement but they are comfortable with the notion that MSM’s future is in good hands; especially since they will remain as shareholders in MSM and will also be growing their other business interests in Ulaanbaatar, thus staying loyal to Mongolia for many years to come.

“Having known Heinrich Jessen, Chairman of Jebsen & Jessen for many years, both in a professional and personal capacity, both David and I are assured that this is the right step and the perfect group to entrust the future of our beloved MSM and its employees for the many years to come” said Laurenz Melchers Chairman of MSM Group

In addition, both MSM founders and Jebsen & Jessen Group want to welcome Mark Gabel to the new shareholding structure of MSM; Mark will remain CEO of MSM and they know he will take full advantage of all the synergies and opportunities that the Jebsen & Jessen Group can provide to continue to successfully grow MSM for the years ahead.

The transaction took effect after approval by the Mongolian authorities. LCA Solutions, a Hong Kong regulated Multi Family Office, acted as financial advisor to the Founders of MSM. Wschong & Co in Hong Kong, Mishcon de Reya in London and Melville Erdenedalai in Ulaanbaatar acted as legal advisors for the different Founders while Herbert Smith Freehills in Hong Kong acted for Mongolian Opportunities Fund.

Expanding market reach, capabilities and synergies for growth

With this announcement, Jebsen & Jessen Group takes a market leading position in the fast-growing market of Mongolia and another step in its continuous expansion beyond its established market strongholds in South East Asia.

“We are delighted to be welcoming MSM Group as part of the Jebsen & Jessen family. The acquisition is a strategic move that aligns with the goal of expanding our global footprint, and enhancing our industrial and distribution capabilities,” said Jebsen & Jessen Group CEO Per Magnusson. “MSM Group’s leading market position in Mongolia, its strong management team and workforce, and its diverse businesses will be a valuable addition to our portfolio. We will benefit from the synergies that we can now leverage across these activities.”

For MSM Group, this acquisition facilitates access to the extensive resources and expertise of Jebsen & Jessen Group, offering new avenues for growth and development. MSM Group will become the seventh business unit within Jebsen & Jessen Group. MSM Group will continue to operate under its current company name and leadership, and maintain its commercial presence with all operations and business proceeding as usual.

“MSM Group has enjoyed strong growth over several decades to become the market leading company it is today. Joining Jebsen & Jessen Group provides us with the potential to scale our operations to levels we have never achieved before. These are exciting times for our teams and the brands we represent,” said MSM Group CEO Mark Gabel.

About Jebsen & Jessen Group

Part of a global family enterprise that dates back to a trading partnership formed in Hong Kong in 1895, Jebsen & Jessen Group headquartered in Singapore is today an industrial conglomerate with a diverse network of businesses spanning manufacturing, engineering, mining and distribution activities. Core businesses include cable technology, garnet, ingredients, life sciences, packaging and other industrial technology, across more than 15 countries in five continents. Over 4,000 colleagues work as one to develop meaningful products and services for the myriad customers served.

For more information, visit www.jjsea.com.

About MSM Group

Founded in 1998, MSM Group is today with over 650 highly professional Mongolian and foreign employees a leader in the automotive, industrial and beverage distribution sectors. MSM/SGT is also a strategic business partner of Oyu Tolgoi, the world’s third largest copper and gold mine that is operated by Rio Tinto. MSM Group delivers premium quality consumer and industrial products and services to a wide network of customers and partners. In addition, MSM Group supports social projects and programmes in many areas such as health, environment, sustainability, arts and children’s education as part of the company’s corporate social responsibility.

For more information, visit www.msmgroup.mn.

If you have any further questions, please contact:

Darren How
Head of Corporate Communications & Employee Experience
Jebsen & Jessen
darren_how@jjsea.com

Soyolerdene Byambaa
COO | Executive Management
MSM Group
soyolerdene@msmco.net




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Most Essential 6Power Tools list

If you’re a homeowner who does their repairs, there are some power tools that you need. Many of these tools make typical repair jobs easier, which is why we recommend most homeowners have them on hand. While you don’t have to go out and purchase every power tool on this list today, it is a good idea to refer back to this power tools list often and slowly add these essential items to your set.

  1. CORDLESS DRILL
    There’s a reason this tops our power tools list because if you’re going to purchase anything, you should purchase a cordless drill. These drills are usually powered by a battery, which makes them very portable. They also have enough strength to drive screws through thicker materials, like planks of wood. They’re used for many different projects. If you need to put a hole in a wall, wood, or other challenging surfaces, this tool can do it. Corded options are available as well, but they are not as portable as their cordless cousins.
  2. IMPACT DRIVER
    This power tool is similar to a cordless drill – and looks like one too. However, they can produce a lot more force than your average drill. They can place larger screws into harder surfaces thanks to their concussive action. They usually accept many different kinds of bits, which makes them very versatile. They’re an excellent tool to have around for more extensive and more demanding projects.
  3. ANGLE GRINDER
    Angle grinders are used to grind, cut, and polish a variety of materials. They can even be used to cut through things like steel and tile. Some are powered by compressed air, which will require an air compressor, though others run on electricity or petrol. Angle grinders are different from other grinders because they are at a 90° angle. This helps you get into places you wouldn’t be able to reach otherwise. It also decreases some of the side forces that other grinders produce.
  4. ORBITAL SANDER
    An orbital sander is a tool with a circular sanding surface that vibrates in a very confined area. The sanding disk spins while also moving in small ellipses, like the planets orbiting around the sun. Because of this, they are best for getting into corners and against edges. They also leave less apparent marks. These sanders are used for very light sanding, so they’re usually best when used to end a project. They are great for refinishing wood or removing a layer of paint.
  5. IMPACT WRENCH
    Next on our essential power tools list is the impact wrench. An impact wrench is a wrench that exerts a large amount of pressure with little work from the user. They create tons of torque. Usually, they used compressed air, though you can find electric models as well. These are great for loosening lug nuts that are too tight or removing screws that are stripped. You should have at least one of these in your toolbox since you don’t know when you’ll need to remove an impossibly tight lug nut.
  6. HEAT GUN
    These little devices are straightforward. They beam hot air at a particular target. They’re a lot like a hairdryer, but the air is much hotter. There are many things you can do with a heat gun. Many people use them to shrink material, dry wood, bend plastic, and even thaw frozen pipes. Because they’re so versatile, they’re an excellent tool to have around.
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INEOS GRENADIER 4X4 – COMING SOON

“MSM Group” LLC has officially been granted the rights to distribute the off-road vehicle manufacturer INEOS Automotive’s vehicles in Mongolia. Furthermore, INEOS Automotive, which has more than 200 branches worldwide, will open a service and sales center in Ulaanbaatar at MSM Automotive showroom and service center. The service and sales center is equipped with the latest repair tools and INEOS authorized engineers and technicians will be responsible for the maintenance. 

Combining rugged British spirit and design with German engineering rigour, the Grenadier is an uncompromising 4X4 built from the ground up. Engineered to overcome all conditions, it will deliver best-in-class off-road capability, durability, and reliability to those who depend on a vehicle as a working tool, wherever they are in the world. The brainchild of INEOS Group Chairman Sir Jim Ratcliffe, the Grenadier features award-winning engines, a ladder-frame chassis, permanent four-wheel-drive, up to three locking differentials and solid beam axles. It is a blank canvas that provides the basis for buyers to easily select and configure their perfect Grenadier with a wide range of options and accessories.

INEOS aims for the majority of customers in Asia Pacific to always be within a reasonable distance of an authorised sales and service location. Distribution partners will be responsible for the sale of vehicles, as well as facilitating test drives and supporting customer deliveries. The distributor will also form the backbone of the service network in the market, with quality customer-centric aftersales care.

For more information about the INEOS Grenadier and MSM Automotive, please contact us at  7718-1111.

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MSM GROUP 25TH ANNIVERSARY OF MSM GROUP LLC

Since its establishment in 1998, MSM Group has been operating in three main areas of business: Automotive, Beverage and Industrial, with a team of our highly professional and skilled Mongolian and foreign employees. 

Our operations began with a dealership of renowned automotive brands Mercedes-Benz and Jeep. Since then, MSM Group has been devoted to contributing to the Mongolian economic and social development by steadily supplying key sectors such as construction, agriculture, mining and manufacturing, with necessary industrial supplies and equipment, their rental as well as repair and maintenance services. Also, in addition to import and sales, we expanded our operations with chemical production and manufacturing. 

We are proud to share our milestones throughout the fruitful 25 years since our establishment.

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FORD DIFFERS | FORD KUGA

Ford KUGA is manufactured in accordance with American and European standards, and has all the features such as a heated steering wheel, a heated windshield, heated mirrors, driver assistant systems, and a high-quality sound system that fully meets the needs of modern car enthusiasts. It is one of the best-selling cars in Europe, which combines comfort and safety.

Tech that can share control of a car with the driver is becoming more and more prevalent. Designed to take some of the strain out of driving by detecting and responding to other vehicles, road markings and even road signs, assisted driving technologies can help make journeys less stressful, while the driver remains in charge. Now, independent new car assessment experts Euro NCAP have launched their first-ever ranking of assisted driving vehicles – and our new Ford KUGA SUV has finished ahead of the pack.

Ford KUGA offers technologies that can automatically help the SUV maintain a comfortable driving distance from vehicles ahead, stay centered in its lane, and adjust the speed to within legal limits. KUGA’s technologies use a camera and radar to scan the road ahead, and are designed to be as intuitive and engaging as possible so that that drivers feel comfortable using them.

Ford KUGA is available for Test Drive at MSM Automotive every day of the week. To learn more about Ford KUGA, contact us at 7718 1111, 9911 8368, 9910 6507, 9905 0260.

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MSM GROUP EMPLOYEES DONATE BLOOD TO THE NATIONAL RESEARCH CENTER FOR BLOOD TRANSFUSION

MSM Group, as part of its corporate social responsibility, in partnership with the National Research Center for Blood Transfusion (NRCBT), organized a blood donation day to support this important social responsibility initiative by donating blood.

During the event, more than 60 employees became blood donors and donated their blood, and the total amount of blood and blood products collected will reach more than 190 people in urgent need of blood transfusion.

Our corporate social responsibility efforts strive to support projects and initiatives that bring long-term and tangible contributions to the social development, children’s rights, health and education.