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MONGOLIA’S FIRST FORD LEVEL 2 MECHANIC

MSM Group not only provides its employees with opportunities to receive professional training from local and international experts in their respective fields but also regularly organizes courses to develop personal skills.

One notable example is our Lead Technician, Iveeltnaran E., who successfully completed the Ford distributor’s Level 2 technical training held in Thailand. He has not only made history as the first individual in Mongolia to achieve this milestone but also stands out as one of the region’s few mechanics with this accomplishment.

Moving forward, MSM Group is committed to delivering top-notch quality services and products to our clients and customers, while continuously supporting our employees in their development and acquisition of new skills.

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MSM GROUP DONATES AUDITORIUM SEATS TO SCHOOL NO.116 FOR PERSONS WITH VISION IMPAIRMENT

As part of its corporate social responsibility initiatives, MSM Group has donated 30 auditorium seats to the art room of School No. 116, which provides special education for visually impaired children.

School No. 116 is a public school that offers specialized education for students with visual impairments. Many of these students possess a wide range of artistic talents, including singing, listening, and reciting poetry. MSM Group aims to enhance the participation and accessibility of each student by providing auditorium seats for the art room.

Supporting long-term projects that contribute to social welfare, children’s rights, and educational development is a core objective of our corporate social responsibility efforts.

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MSM Group’s Comprehensive Industrial Waste Management and Recycling Program

As part of our commitment to environmental sustainability, MSM Group has implemented the “Zero Waste” initiative to reduce waste generated from our operations and promote the recycling of sorted waste. In 2023, we successfully recycled 9.1 tons of bags, 3.3 tons of metal packaging, 186 kg of plastic canisters, half a ton of plastic bags, 27 kg of batteries, 6,000 liters of oil, and other waste materials, which were supplied to recycling companies.

MSM Group has provided internal training on environmental and waste management to all employees, ensuring that all recyclable and special industrial waste is disposed of without causing soil contamination.

As part of our corporate social responsibility, MSM Group supports long-term projects and programs that make a real contribution to social welfare and development in areas such as health, the environment, and children’s education. These efforts are aligned with our social responsibility objectives.

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EMPLOYEE SATISFACTION: A CORE VALUE OF MSM GROUP

Employee satisfaction is directly linked to customer satisfaction. MSM Group has identified enhancing employee satisfaction as one of its main objectives, resulting in the highest levels of employee and customer satisfaction in its 25-year history in 2023. To achieve this goal, we have implemented several initiatives:

Team Collaboration – MSM Group operates across specialized sectors and regions, including MSM Automotive, MSM Industrial, and MSM Betastar. Therefore, organizational activities that support collaboration among these sectors are essential. We have organized numerous events such as the MSM Naadam, quiz nights, sports competitions, and year end party etc. Collaboration is one of our core values.

Quarterly Town Hall Meetings – Open communication and information sharing with employees are fundamental to the sustainable development of any organization. In line with this principle, we hold quarterly town hall meetings to provide accessible information on operational performance, achievements, challenges, and our vision for the future. During these meetings, employees have the opportunity to engage with the Board of Directors and management, asking questions and receiving answers.

Talent Development – We continuously support our employees in their growth within the organization, encouraging them to learn new skills and expand their horizons. Additionally, we have implemented a 360-degree leadership program to promote learning and development among employees. Continuous improvement and development are among our cherished values.

Appreciation – We value and recognize the contributions of our employees to the company’s operations every day, celebrating their successes together. Showing appreciation and gratitude towards our employees is one of our key principles.

Compensation – We regularly align our employee incentives with industry best practices and inflation rates, adhering to a fair performance-based system.

By working at MSM Group, employees not only have the opportunity to engage with world-leading brands’ products and services but also to enjoy open communication, ongoing development, and the chance to expand their horizons as part of a supportive team.

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MSM GROUP DECLARES 2024 AS THE YEAR OF FOCUS ON EMPLOYEES’ MENTAL WELL-BEING

Mental health is just as important as physical health. Therefore, MSM Group has declared 2024 as the year to prioritize the mental well-being of its employees. As part of this initiative, employees will be able to receive two free individual counseling sessions, attend training, and regularly access information on mental health.

In line with this effort, a training session was held in January on how to maintain emotional balance and better understand one’s own mental state. The session, titled “Personal Emotional Balance,” was conducted by D. Tsoogzolmaa, Director of the Psychiatry and Psychology Center.

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MSM GROUP JOINED THE “MAGIC BAG” PROJECT

Each year, the NGO Lantuun Dohio implements the “Magic Bag” campaign during the holiday season, supporting various initiatives aimed at protecting and promoting children’s rights.

As part of its commitment to corporate social responsibility, MSM Group joined the “Magic Bag 2023” campaign by contributing 3,000 units of Ocean Spray juice, along with financial support. MSM Group also participated in the distribution of the gifts by vehicle.

Supporting long-term projects that enhance the welfare of society, children’s rights, education, and development is a key goal of our corporate social responsibility efforts.

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MSM Group Employees Attended “Disability and Equality” Training

As part of the “Monthly Speaker Talks” program, which aims to provide valuable knowledge to MSM Group employees each month, November’s session focused on Disability and Equality. The training, led by B. Boloroo—an expert from the Ministry of Family, Labour, and Social Protection and an international trainer—covered key topics such as the concept of disability, social challenges faced by people with disabilities, and the importance of creating an inclusive society with equal access for all.

A powerful message shared during the session emphasized that disability is not who someone is, but a societal barrier that limits participation and can lead to isolation. By changing our attitudes and working to improve our environment, we can help create a more inclusive and accessible society.

We extend our sincere gratitude to B. Boloroo for sharing invaluable insights and knowledge with our team.

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MSM GROUP SPORTS TOURNAMENT SUCCESSFULLY ORGANIZED

At MSM Group, we regularly host joint events and training sessions to foster the values and culture of “ONE MSM.”

As part of our tradition, the annual Sports Tournament brings employees together for friendly competition in basketball, football, tennis, chess, volleyball, and darts.

This year’s final featured 8 men’s teams and 6 women’s teams competing in volleyball and darts. The event was not only a display of athletic talent but also a celebration of teamwork, unity, and determination.

Together, we continue to build and uphold the spirit of “ONE MSM” through sports and collaboration.

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Wine Introduction

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Amaro Montenegro

Definition and Variety
Amaro, the Italian word for “bitter,” refers to a category of herbal liqueurs known as Amari. While various bitters exist globally, Amaro is distinctively Italian, crafted from a base alcohol infused with an array of botanicals such as herbs, roots, flowers, and spices. The flavor profiles of Amari are diverse, ranging from bitter to sweet, and herbal to floral, influenced by the specific botanicals used. This diversity ensures a wide array of styles catering to different personal preferences.

Amaro Montenegro’s Legacy
Amaro’s origins trace back to ancient Greek and Roman times when it was primarily an herb-infused wine. By the 1800s, the use of distilled alcohol replaced wine in Amaro production. Both monasteries and families produced Amaro, often consumed for its perceived medicinal properties. These traditional recipes have been meticulously passed down through generations.


For over 135 years, Amaro Montenegro has epitomized perfect balance. The brand was established in Bologna by Stanislao Cobianchi in 1885. Stanislao, who was born in 1862, defied his family’s wish for him to join the priesthood, choosing instead a path of adventure. His travels exposed him to a vast array of exotic botanicals, inspiring him to create exceptional elixirs and liqueurs upon his return to Italy.

After years of experimentation, Stanislao founded the Cobianchi Stanislao Steam Distillery. His creation, originally named Elisir Lungavita, was later renamed Amaro Montenegro in honor of Princess Elena of Montenegro’s marriage to Prince Victor Emmanuel III, who would become the King of Italy. This renaming celebrated the princess’s beauty and the momentous occasion.

Craftsmanship and Ingredients
Amaro Montenegro is crafted using 40 botanicals, including spices, dried fruits, roots, seeds, bark, citrus peel, rhizomes, flowers, and wood species from around the globe. Of these, only 13 botanicals are publicly known, and the original recipe has remained unchanged since 1885. Matteo Bonoli, our Master Herbalist, continues Stanislao’s legacy by sourcing and selecting the finest ingredients, and maintaining rigorous standards of quality.

Production Process
The production involves three critical stages: boiling, maceration, and distillation. First, selected botanicals are finely ground and boiled to extract their flavors. The maceration process involves soaking other botanicals in a solution of water and beet sugar alcohol, conducted in tanks of varying sizes to achieve desired aromas. This stage can take between 20 to 30 days. For distillation, a specific maceration is processed in 1000-liter copper pot stills, where the alcohol vapor, enriched with distinct aromas, is condensed into a high-quality spirit.


The resulting 12 essences are meticulously blended to create the six notes of Amaro Montenegro: Warm & Tropical, Bitter & Herbaceous, Spicy & Floral, Sweet & Roasted, and Fresh & Balsamic. The final and most crucial stage involves adding the Premio, a secret micro-distillation of five rare botanicals, known only to the Master Herbalist and a select few. The Premio is so potent and powerful, that for every 15,000 liters of Amaro Montenegro only 1 liter of Premio is required. Premio means “prize” in Italian, and without the Premio, we do not have Amaro Montenegro.

Amaro Montenegro is a testament to adventure, passion, and perfection. Its creation reflects the dedication and expertise of its founders and current custodians, who maintain the highest standards in selecting botanicals and crafting the final product. This legacy of excellence ensures that Amaro Montenegro remains a distinguished and revered liqueur, celebrating both tradition and innovation in every bottle.