Since the beginning of the 18th century, in France, the Bouton family has dedicated itself to the noble art of distillation, enriching with formulas and secrets a precious notebook destined to be handed down from generation to generation: the Bouton Recipe Book.
The success of their spirits was such that they earned the title of suppliers to the imperial house of Napoleon I. With the fall of the regime, the most talented of the heirs, Jean Bouton, decides to undertake a long journey to Italy, bringing with him the famous family recipe book.
More than a hundred years later, in 1939, the company chose to enhance the Italian personality of the product and renamed it Vecchia Romagna Buton Brandy.
In 1999 the company was acquired by Gruppo Montenegro which, through the commercial success and the renovation of the historic production plant, gave new life to the business, making it a flagship of the Italian liquor industry.
The History of Tequila The Aztecs first used the agave plant to make a drink called pulque. This drink was made by fermenting the sap of the agave plant, and it was used for religious and ceremonial purposes. When the Spanish conquistadors arrived in Mexico, they began to make their own version of pulque, which they called mezcal. Mezcal was made with the same agave sap, but it was distilled, and it quickly became popular among the Spanish settlers. Tequila was first produced in the 16th century in the town of Tequila, which is located in the state of Jalisco. The first tequila distillery was built by the Marquis of Altamira. Tequila was originally made with a type of agave known as Blue Weber Agave (agave azul). This variety of agave is still used to make tequila today.
How is Tequila Crafted Tequila is a distilled beverage made from the blue agave plant. The drink is typically composed of 40% – 60% alcohol by volume (80 – 120 proof) and is made in Mexico. Tequila is made from the heart of the agave plant, which is called the piña. The piña is roasted above-ground in an oven and then shredded or grounded into a pulp. Then, the pulp is mixed with water and yeast and fermented in large vats for two to three weeks. After fermentation, the mixture is distilled two or three times to produce the final product.
NEW PRODUCT | VOLCAN DE MI TIERRA BEFORE TEQUILA WAS A DRINK IT WAS A VOLCANO
Volcan de mi tierra’s true beginnings date back over 200,000 years, when the “tequila” volcano erupted, and nourished the soil of the jalisco region in Mexico.
Volcan de mi tierra, which translates into “land of the volcano”, embodies a celebration of provenance and legacy. Volcan de mi tierra harmonizes 300 years of passion and entrepreneurship, joining the gallardo family’s heritage and deep mexican roots with moët hennessy’s commitment to craftsmanship and savoir faire.
BLANCO CRISP FLAVORS FROM THE HEART OF THE AGAVE. Volcan de mi tierra blanco blends the herbal, citrus and spicy indicative of the lowlands with fruity notes like cherry and pear from the highlands. Its taste combines sweet agave notes with delicate hints of grapefruit and a touch of black pepper spice, resulting in a well-balanced finish.
CRISTALINO AGED TEQUILA WITH AN UNPRECEDENTED COMPLEXITY. We pushed the boundaries of aging tequila by blending añejo and extra-añejo. Then we removed the color and the most prominent wooden notes to keep the crisp flavor of the agave. Volcan de mi tierra cristalino is a fusion of tobacco, dried fruits, chocolate, caramel, vanilla, and cooked agave aromas in this unique and elegant style. It unveils, its best aromas sipped neat or savored chilled on the rocks.
THE NEW WAVE OF REFRESHMENT Sparkling water with alcohol and a hint of natural flavours
What is hard seltzer? Seltzer water is carbonated water that contains no CO2 but is infused with less alcohol, making HARD SELTZER an alcohol-containing beverage. Hard Seltzer, or hard sparkling water (carbonated water with alcohol), is a low-calorie drink popular among health-conscious individuals, especially in the U.S. It contains fewer carbohydrates, and its alcohol content is lower compared to other types of alcoholic beverages. HARD SELTZER’s alcohol content typically ranges between 4-5%, much lower than most alcoholic beverages.
In 1993, Australia’s Two Dogs introduced an alcoholic lemon-flavored drink that was marketed as refreshing and low in sugar. This was followed by brands like Hooper’s Hooch, Mike’s Hard Lemonade, which became popular.
White Claw Hard Seltzer is gluten-free, with natural flavors, containing very few calories and less sugar. One serving contains only 2 grams of sugar, making it a light and refreshing choice for health-conscious consumers. If you are seeking a healthier beverage choice, White Claw Hard Seltzer is the ideal option for you.
McLAREN RACING AND JACK DANIEL’S ANNOUNCE LIMITED EDITION TENNESSEE WHISKEY BOTTLE
LIMITED EDITION BOTTLE The limited edition bottle features McLaren’s distinctive papaya colourway, and a customised label and packaging.
In celebration of Jack Daniel’s partnership with McLaren Formula 1 team, fans now have the opportunity to own a piece of brand history – in a bottle. This limited edition bottle design for Jack Daniel’s Tennessee Whiskey commemorates the two pioneering founders behind each of these iconic brands – Mr. Jack Daniel himself and Bruce McLaren. This limited edition bottle will be available in select Formula 1 race cities across the globe as early as May 2023
The two brands use the partnership to celebrate their rich histories, shared ambition to innovate, and to provide exciting and unique activations for their fans. To mark the 2023 Australian Grand Prix, Jack Daniel’s launched the Papaya Pit-Stop, a cocktail inspired by the McLaren F1 Team, at a renowned Melbourne rooftop bar.
BRINGING TWO ICONIC BRANDS TOGETHER Jack Daniel’s and McLaren Racing announced a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1 Team beginning in 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and will enter Formula 1 for the first time with McLaren to evolve its global presence and reach new consumers.
