Author: Onon

MSM Group had the distinct pleasure of hosting Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to Mongolia Shen Minjuan and her esteemed team.

The discussions centered around strengthening trade relations and exploring new opportunities in renewable energy and agriculture, two key sectors with immense potential for growth and cooperation between our nations.

As a company deeply engaged in fostering international trade and investment, MSM Group plays a vital role in the automotive, infrastructure development, and consumer products sectors through our partnerships with leading Chinese brands, including the leading electric vehicle manufacturer BYD, industrial equipment manufacturer SANY Group, and Long Dai Fine Wine. These collaborations contribute significantly to Mongolia’s economic development, introducing cutting-edge technologies, sustainable solutions, and high-quality consumer goods to the market.

We highly value our ongoing cooperation with the Chinese Embassy and our Chinese business partners and look forward to further strengthening these relationships in the coming year. As we step into the Year of the Snake, we embrace new opportunities for growth, innovation, and shared success. 

Mark Gabel, the CEO of MSM Group, has been awarded the Order of the Polar Star, one of the highest national awards of Mongolia. The award was presented by the Acting State Secretary of the Ministry of Road and Transport Mr. Bolor-Erdene Baasanjav on 21 February in Ulaanbaatar, and serves as a recognition of MSM Group’s significant contributions to the country’s economic progress.

MSM Group operates across three main sectors: Automotive, Beverage, and Industrial. Since its establishment in 1998, the company has played a pivotal role in introducing premium international brands to the Mongolian market, significantly shaping the landscape of its respective industries. With a dedicated workforce of over 750 employees, MSM Group manages a wide range of facilities, including showrooms, service centers, warehouses, and sales centers in Ulaanbaatar. In addition, the company has a strong presence in Umnugovi province and other regions across the country.

MSM Automotive officially represents globally renowned automotive brands in Mongolia, including Mercedes-Benz, Jeep, INEOS, Ram, Ford, BYD, and Fuso, and offers over 40 models to meet the diverse needs of the Mongolian market. MSM Group has been a leader in innovation in Mongolia, particularly in the electric vehicle (EV) market. As the first distributor to introduce electric vehicles, MSM Group continues to lead the charge in sustainable automotive solutions. Through its partnership with BYD, MSM Automotive is not only offering environmentally friendly alternatives to traditional vehicles but is also shaping the future of transportation in Mongolia. MSM Betastar, a subsidiary of MSM Group in the beverage sector, officially represents over 90 beverage brands, providing more than 260 products to consumers across the country. MSM Industrial provides comprehensive services in the mining, industrial, agricultural equipment sectors, including rental, maintenance, and represents over 50 industrial brands in these industries. Also, MSM Industrial plays a vital role in improving the safety and productivity of the mining sector in Mongolia by providing state-of-the-art mining equipment, tools, and maintenance services.

In 2024, MSM Group contributed 97 billion MNT in taxes to the national budget and previously was recognized as one of the top 10 taxpayers in the Large Segment by the Mongolian Tax Authority, with a Business Scoring ‘A’ rating, underscoring its commitment to the growth and stability of Mongolia’s economy.

As MSM Group continues to expand its operations and contribute to the economic development of Mongolia, the company remains equally dedicated to the growth and development of its employees. The ongoing success of MSM Group means more opportunities for employees to advance their careers and enhance their skills. By providing an environment that nurtures both personal and professional development, MSM Group ensures that its employees are not only part of the company’s journey but also benefit from the experience and knowledge gained along the way.

Mark Gabel’s vision, leadership, knowledge and experience have played a significant role in MSM Group’s remarkable growth and success. Under Mark Gabel’s leadership, MSM Group continues to make valuable contributions to the development of Mongolia. This award is a testament to his and MSM Group’s significant impact on both the country’s economy and the growth of the company’s operations.

MSM Group remains committed to upholding the highest standards of excellence and contributing positively to the economy and society of Mongolia.

The Order of the Polar Star was created in 1936. It is awarded to Mongolians and foreigners for their services to Mongolia.

MSM Group received His Excellency Mr. Richard Buangan, Ambassador of the United States to Mongolia, and his Economic Team, reinforcing the good relations between the two organizations.

During the visit, the MSM Group leadership team shared exciting developments ahead. As 2025 begins, MSM Group is expanding investment opportunities, strengthening international relations and driving innovation. We are proud to contribute to US trade with our MSM Automotive‘s Ford, Jeep, Ram, MSM Betastar‘s Jack Daniel’s, MSM Industrial‘s John Deere and Terex Corporation businesses. MSM Group would be keen to strengthen dialogue to further enhance trade and cooperation among the US, Mongolia and Central Asia.

In line with strategic goals, MSM Group is also prioritizing technical training, expanding the captive business and strengthening customer relationships in Darkhan-Uul & Umnugovi Region. A major milestone for 2025 will be the completion of a new service workshop and warehouse in Khanbogd. As Mongolia-US trade continues to grow, MSM Group remains a key exclusive distributor of leading American brands.

We sincerely thank the Ambassador and the U.S. Embassy in Ulaanbaatar, Mongolia for the productive discussions that underscored the significance of our partnership and our mutual dedication to boosting trade and investment between our two countries.

MSM Group is proud to announce its recognition as one of the 2023 TOP-100 Enterprises. This recognition highlights MSM Group’s significant contribution to the nation’s economic development, innovation, and commitment to excellence across multiple industries.

The “TOP-100 Enterprises” list, compiled annually by the Mongolian government and Mongolian National Chamber of Commerce and Industry (MNCCI), acknowledges companies that have demonstrated outstanding performance in terms of revenue, market leadership, and their positive impact on the country’s economic landscape. The TOP-100 Enterprises Award is a testament to MSM Group’s dedication to driving economic growth and delivering high-quality services across wide range of business sectors.

This achievement reflects the hard work and dedication of the entire ONE MSM team. MSM Group remains committed to upholding the highest standards of excellence and contributing positively to the economy and society.

MSM Group, as part of its corporate social responsibility, has donated hand tools to Magic Mongolia Khentii Center’s children’s STEM club.

The Magic Mongolia Khentii child protection and development center provides free technical sports training to children with the aim of developing their engineering and technical thinking, providing scientific knowledge, and delivering technological education. Through technical sports training, children learn and create models such as aircraft, watercraft, automotive models, and mechanical devices, gaining engineering knowledge, skills, and craftsmanship. MSM Group is donating the necessary tools for the training to improve the participation, accessibility, and productivity of each student.

Supporting projects that make a long-term, tangible contribution to social welfare, children’s rights, and educational development is our social responsibility goal.