MSM Betastar, a subsidiary of MSM Group, and Lotte Chilsung officially signed a Partnership Agreement, marking a significant milestone in expanding the distribution of premium Korean beverages in Mongolia.
Lotte Chilsung Beverages, headquartered in South Korea, is one of the largest beverage companies in Asia, with an annual sales revenue exceeding 4.3 trillion KRW. Since its establishment in 1950, the company has been a pioneer in the beverage industry, offering a diverse portfolio of products, including soft drinks, juices, bottled water, and alcoholic beverages. Among its most renowned brands is Chum Churum, a widely popular soju recognized for its smooth taste and innovative flavors.
Under this partnership, MSM Group will take on the exclusive distribution of Chum Churum Original, Chum Churum Soonhari, and Chum Churum Searo Soju starting in April 2025. This collaboration will further strengthen MSM Group’s leadership in the spirits and wine market by bringing globally recognized Korean soju brands to a broader audience. By leveraging MSM Group’s extensive distribution network and market expertise, this partnership aims to meet the growing consumer demand for premium Korean spirits while enhancing the availability and visibility of Lotte Chilsung’s products in new and existing markets.