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BE HUMAN | “MSM GROUP” LLC AND SHAMBALA2056 PROJECT COLLABORATION CONTINUES

“MSM Group” LLC, as part of its corporate social responsibility initiative, has been supporting and collaborating with the Shambala2056 project on the “BE HUMAN” campaign. Within the scope of the collaboration since 2021, a total of 572 trees have been planted so far. Particularly, 286 trees have been planted in Erdene soum, Dornogovi province, an area with heavy desertification and soil degradation. Also, 286 trees will be planted in Uliastai on the outskirts of Ulaanbaatar.
The 286 trees donated by “MSM Group” LLC is growing on the “A” letter part of the “BE HUMAN” land-art , which is made up from planted trees and can be seen from far above. As the end of 2022, these planted trees have absorbed a total of 1,3 million kgs of carbon dioxide (CO2), produced 2,1 million kgs of oxygen, and generated 7,2 million kgs of biomass, bringing improvements to the soil and the overall environment in the area.  
Our corporate social responsibility efforts strive to support projects and initiatives that bring long-term and tangible contributions to the social development, children’s rights, health and education.

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7 TIPS IN CHOOSING THE RIGHT CONSTRUCTION EQUIPMENT
SIZE AND TYPE

  1. SIZE AND TYPE

Before you head over to the nearest machinery supplier, you should first consider the size and scope of your project. Construction Machinery like excavators, backhoes and loaders are perfect for accomplishing big tasks. Modern machines also come in different sizes so you can get the same results that you need even when working on tight spaces.

  1. VERSATILITY AND ADAPTABILITY

Choose machines that offer more than one function. Inter-convertible machineries are your best bet so you can use it for multiple types of jobs whenever possible.

  1. COUNTRY OF ORIGIN AND AVAILABILITY OF PARTS

The origin of the equipment plays an important role when it comes to sourcing replacing parts for your unit. Some brands from overseas take a longer time to ship replacement parts that might push your deadlines far behind.

  1. SERVICING AND AVAILABILITY OF SPECIALISTS

While older models come at a lower price than new ones, the availability of specialists to repair them might come as a challenge in the future. 

  1. SUITABILITY TO LOCAL OPERATIONS

Special equipment may perform better than your previous models but imagine how troublesome it would be if the machine is difficult to use? Try to find construction equipment that can be used easily by your local operators.

  1. EXPERTISE IN HANDLING

In choosing equipment, stick to the ones that are already familiar to handle. But if that is not the case for you to hire a professional who can help your team operate it to ensure that you can maximize its features and prevent possible accidents.

  1. USER EXPERIENCE

Construction machines are made to ease the hard work of operators, not add to them. Consider equipment that is easy and comfortable to use so operators can accomplish more using them.

If you’re still not sure what construction equipment will work best for your needs, MSM Industrial is your one-stop-shop heavy equipment dealer. We have SANY brand’s wide range of construction machinery, parts & services and offer used machines at a lower price. For more information, call us at 7718 1111.

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A GUIDE FOR NAVIGATING WHISKY VARIETIES

The word whisk(e)y is the anglicized version of the Irish Gaelic word “uisce” which comes from “uisce beatha” of which “uisce” means “water” and “beatha” means “life” and is pronounced as “ish-ca baa-ha”. While the Irish translated “water of life” as “uisce beatha”, the Scottish translated the spelling to be “uisge beatha”. And that is the deal with that bracketed “e” in the word whisk(e)y. Whisky and whiskey are one in the same. However, certain countries have certain preferences on the spelling.

A quick little trick is to remember that which is which:

  • Countries with the letter “e” in them (e.g. United States + Ireland) spell it whiskey (and the plural whiskeys)
  • Countries without the letter “y” in them (e.g. Scotland, Canada + Japan) spell it whisky (and the plural whiskies)

Irish monks first invented whisk(e)y around the 15th century after learning distillation techniques from the east. Monasteries began to use distillation to create the water of life as a medicinal healing tool for things like smallpox. At this point in time they hadn’t figured out that aging it in barrels makes it taste a lot better. The rough, fresh off the still, undiluted distillate would often be drank straight. So monks and farmers would put other ingredients like honey, herbs, berries, spices, or to use the more fancy word, botanicals, to smooth it out and make it drinkable.

WHAT WHISK(E)Y IS MADE FROM

Whisk(e)y is made from four key ingredients: cereal grains, yeast, water, and time (spent aging in barrels).

The most common cereal grains used to make whisk(e)y are Barley, Corn, Rye + Wheat with the majority of whisky around the world having a base of either Barley or Corn.

Whisky is made by extracting the sugars from raw grains and distilled from fermented grain, typically barley, corn, wheat or rye. It is aged in wooden casks, which helps give whisky its amber color, and must have a minimum alcohol by volume (ABV) of 40%. Different types of whiskies are distinguished from one another based on where they originated, the blending process, the type of grain used and the aging process. While different brands will have unique flavor profiles, in general whisky is known for its warm, caramelly, spicy, sweet, or toasty taste.

BOURBON 

According to US regulations, in order for something to be considered a Bourbon it has to meet five requirements: it has to be made in the USA, made from at least 51% corn, distilled to no higher than 160 proof, put into a barrel at no higher than 125 proof and is put into a new, charred oak container.

There’s no aging requirements and doesn’t have to be made in Kentucky. There are a few things to note:

  • If you want to call your bourbon a “Kentucky Bourbon,” it needs to be aged at least one year 
  • If you want to call your bourbon a “Straight Bourbon,” it needs to be aged for at least two years

TENNESSEE WHISKEY + RYE WHISKEY

While Tennessee Whiskey technically falls under the “bourbon” category as Tennessee whiskeys meet the five requirements to be a bourbon, the main differences are that (1) it’s specifically produced in Tennessee and (2) it undergoes the “Lincoln County Process” in which the whiskey is sugar maple charcoal filtered before it is put in barrels to age.

Rye whiskey made from at least 51% rye and other can be corn. Rye whiskey is drier, and you can taste the sharp taste of notes. 

SINGLE-MALT WHISKY

Single-malt whisky only uses one type of malted grain (typically barley) in its production and comes from a single distillery. The final liquor bottle may combine whisky from different barrels. They must be must be made from 100% barley, must be filtered at least 2 times using Pot Still method, must be aged 3 years in oak barrels and must have a minimum alcohol by volume (ABV) of 40%.

Single-malt whisky tastes like oaky, woody, roasted grain alcohol, often with caramel, vanilla, fruit, or nut notes. Single malts tend to amplify and mellow these flavor characteristics simultaneously, so the drink is superiorly smooth. In the case of scotch, there’s also a peaty, smoky nuance. 

BLENDED WHISKY

Blended whisky is when two or more types of whiskies are blended together to create the final product. While the definitions for what a blended whisky varies depending on country, typically to create a blended whisky, a “base whisky”, which is less flavorful but cheaper to produce, is blended with a “flavoring whisky” which is higher quality but more expensive to produce.

In Scotland, there are three types of blended whiskies: Blended Malt, Blended Grain and Blended Scotch Whisky. Blended Malts are when two or more Single Malts from different distilleries are blended together. Blended Grains are when two or more Single Grains are blended together from different distilleries. Blended Scotch Whiskies are when a Single Malt from one distiller is blended together with a Single Grain from another distillery. For Blended Scotch Whiskies the “base whisky” is typically a Grain Whisky and the “flavoring whisky” is typically a Malt Whisky. 

“Sour” liquor shop
Timetable: Open Monday – Sunday from 09:00am – 12:00am.
Address: Khan-Uul district, Zaisan Toiruu, Golden Buddha & Zaisan Central, 1st floor, “Sour” liquor shop.

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“MSM GROUP” LLC DONATES PROXXON ELECTRIC TOOLS TO THE RAJIV GANDHI POLYTECHNIC COLLEGE OF PRODUCTION AND ART

MSM Group LLC, as part of its corporate social responsibility, has donated PROXXON brand electric tools and PPE (personal protective equipment) to the Rajiv Gandhi Polytechnic College of Production and Art.

The college is the sole college in Mongolia, which provides certified education to vocational training students in the field of ‘Traditional wooden doll making’. We believe the donated tools and PPE will be a great contribution to the improvement of accessibility of professional and advanced tools to the students.

Our corporate social responsibility efforts strive to support projects and initiatives that bring long-term and tangible contributions to the social development, children’s rights, health and education.

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FORD MONGOLIA AWARDED ‘BEST DEALER’ AT FORD APDM 2023 CONVENTION

FORD APDM 2023 convention was successfully held on March 14-17, 2023, in Pattaya, Thailand. A subsidiary of Ford Motor Company is located in Thailand and manufactures Ford Ranger, Ford Everest and Ford Ranger Raptor models, which are the most in-demand Ford models around the world. 

Total of more than 80 guests and representatives from 24 countries including Cambodia, Nepal, Hong Kong and India attended the convention. Representing Ford Mongolia, a team of 4 people including Mark Gabel, CEO of MSM Group LLC, director of after-sales service department, sales and marketing representatives participated in the event. 

We are proud to announce that we have been awarded both the ‘Best Dealer’ and ‘Best Service Provider’ in the 2022 Sales Performance and Maintenance Awards. We will continue to work harder to supply vehicles, provide warranty maintenance, and factory-warranty spare parts to our customers in Mongolia.

Ford models are available for Test Drive at MSM Automotive every day of the week. To learn more about Ford models, contact us at 7718 1111, 9911 8368, 9910 6507, 9905 0260.

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MSM GROUP EMPLOYEES’ SUSTAINABLE COFFEE HABITS

As part of our corporate social responsibility and sustainable development goals, MSM Group has been implementing the “Zero Waste” internal campaign in which company operational waste is being recycled and employees are encouraged to sort and recycle daily waste. We sort the waste in three main categories and distribute it to respective recycling plants: regular recyclable waste (plastic bags, bottles, glass bottles, cans, paper), industrial recyclable waste (tires, battery, chemical canisters, chemical bulk bags, oil etc.), and bio waste (coffee grounds, food waste). 

As of the 1st quarter of 2023, a total of 2 tons of paper, 50 kg of plastic cans and bottles, 200 kg of plastic bags, 1,2 tons of metal barrels, 2,500 liters of oil, 20 kg of battery and other waste were recycled and supplied to recycling plants such as “Eco Orchin” LLC, “Plastic Design Ungu Nem” LLC. “Tumen Egshig” LLC, “Tsetsuuh” LLC, “HI B-Oil” LLC, “Muujig Organic” and “Logiston” LLC. Products such as paper boxes, linings for pit toilets to protect against soil pollution and road paving materials are being produced from the recycled waste.

Our corporate social responsibility efforts strive to support projects and initiatives that bring long-term and tangible contributions to the social development, children’s rights, health and education. 

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HOW TO PREPARE YOUR SEEDING MACHINE FOR PLANTING

If you are preparing for planting, you should think about inspecting and servicing your seeding machine before the work begins. This process is important because the equipment can fail over time due to continued use or even long-term storage. If it is not tuned up, the seeds might not be delivered into the soil as desired. Consequently, the yields might be lower. Here are simple tips to keep in mind when servicing your seeding machine for better performance.

CLEAN THE EQUIPMENT

You should clean the seeding machine before using it for your planting operations. This will promote the efficient placement of seeds on the farm. When cleaning the equipment, you must not overlook the metering components. If these are left clogged with dirt, they will not release seeds optimally. As a result, some areas on the farm might remain bare and others might have unnecessarily more seeds. The belts in the unit should also be washed to ensure flexibility and smooth movement.

REPLACE THE DISC BLADES AND OPENERS

The disc blades and drill openers are critical components in seeding machines because they are designed to form trenches for seed placement. If they are damaged, it will be difficult for them to form good furrows for planting. Therefore, you should check on their condition before the intended day of use. If the blades have experienced wear and become shorter and blunter, it might be time for replacement. Purchase good blades which are compatible with your equipment and the intended crop.

THINK ABOUT THE DEPTH

The depth of seed placement is a critical consideration when planting most crops. If the depth of placement is not optimal, the growth of the plant will be compromised. This could result in lower yields. Therefore, it is advisable to ensure that the components which are designed to regulate the soil depth are in a good state. For instance, the planter unit must be adequately weighted. Also, the depth wheels should be serviced by changing washers and replacing the wheel arms as needed. 

TIGHTEN LOOSE PARTS

The components of the seeding machine will fall out of form due to heavy usage in other planting operations. Moreover, if the equipment has been in storage for long, some parts might have become loose. Therefore, you should take some time to inspect the machinery and identify such anomalies. For instance, seed tubes and guards, firmers, row cleaners and wheels should be tightened. This will improve overall performance during planting.

For more information and inquiries on seeding machines, please contact us through the John Deere Mongoliа Facebook page or call us at 7718 1111.

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RAM TRUCK MONTH

Automobile manufacturers, including American brands such as Ford and Ram Trucks, officially call February through April of each year as Truck Month. It has been decades since it became a tradition for dealers around the world to offer the most favorable prices for their customers, as well as prepare the most necessary gift packages. MSM Automotive announced the Truck Month in April, based on Mongolia’s climate and the purchase behavior of its customers, and is pleased to announce that it will continue until the end of May. 

For this year’s Truck Month, we’re highlighting the Ram 1500 Rebel and are offering the following bonus offers with every purchase:

  • Bed lid
  • MNT 5 million off the price.
  • 10-year warranty Suntek protection film.
  • Dirt, dust and water proof trunk bag (Flames brand).

Ram 1500 Rebel general specs:

  • 5700cc HEMI V8 engine (125 liters fuel tank)
  • Horsepower – 395HP @5600rpm I Torque 556nm
  • 8 speed automatic transmission
  • Drivetrain – 4WD L/H PART TIME DRIVE
  • Fuel consumption – 15-20l/10km
  • Crew Cab 5’7”
  • Length 5915mm I Width 2085mm I Height 1971mm I Curb Weight 2254kg
  • Loading & Towing capacity 850kg & 5400kg I Bed dimension length 1.68m, width 1.29m

Price: MNT 285 million

Brochure: https://bit.ly/RamRebel_br 

Ram 1500 Rebel is available for Test Drive at MSM Automotive every day of the week. To learn more about Ram 1500 Rebel, contact us at 7718 1111, 9910 9084, 9999 7411, 9907 8052.

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SUSTAINABLE COCKTAILS

In recent years, the world has entered a new era in which more and more people are paying more attention to environmental threats, such as climate change, ecological balance and the threat of depletion of natural resources. Following this phenomenon, we all know that we need to pay attention to our lifestyle, foods and drinks. And, so for any cocktails that we enjoy drinking, we must find eco-friendlier ways to make them with zero wastes.

“MSM Betastar” LLC is an official distributor of “Flor de Caña”, world’s finest rum and the leader in sustainability growth policy. The “Flor de Caña – Zero Waste Cocktail Challenge 2022”, an international bartender competition, was officially organized in Mongolia for the first time in 2022 by MSM Betastar. The competition participants present their own zero waste cocktail, and the winner is given the opportunity to compete in the Regional Grand Finals with bartenders from many other countries, participates in world level bartender training, and is part of an unforgettable experiences.

We are pleased to announce this year’s “Flor de Caña – Zero Waste Cocktail Challenge 2023” will be held again in Mongolia very soon. As in the previous year, the champion from Mongolia will be eligible to participate in the Regional Grand Finals abroad and present and serve his own cocktail creation to the world.

Further information on the “Flor de Caña – Zero Waste Cocktail challenge 2023” competition will be post very soon on the MSM Betastar social media pages.

LET’S MAKE FUTURE GREENER TOGETHER!

Flor de Caña: 30YO

Aged in single barrel for 30 years.

A 30-year-old, ultra-luxury rum aged in a single barrel since 1988. Flor de Caña V Generaciones is an exceptionally rare rum in a beautifully packaged bottle. It features the signatures of the five family generations on the label, a bottle cap made from volcanic rock, and the replica of the iconic 1902 volcano postal stamp of Nicaragua. 

Alc: 45%, copper colored. 

Nose: Leather, vanilla, buckwheat honey, toasted coconut, some hazelnuts, a few walnuts, and strangely, plain, unsweetened Cheerios.

Palate: Dried fruit and real, actual coffee beans, tobacco, dark chocolate, nutmeg with a hint of vanilla, and a sharp, peppery finish. Best enjoyed served neat. 

“Sour” liquor shop
Timetable: Open Monday – Sunday from 09:00am – 12:00am.
Address: Khan-Uul district, Zaisan Toiruu, Golden Buddha & Zaisan Central, 1st floor, “Sour” liquor shop.

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Otgonchimeg Munguntuul

BRAND MANAGER